Twitter opens up it's analytics tool to all users

Celebrities and other big wigs on Twitter have long had access to their accounts' metrics, able to see user engagement and other information on followers and account activity. That feature has been extended to include (almost) every user, regardless of whether they're verified.

As a result of the move to expand the access of its Analytics tool to all users, any user with a more than two-week-old Twitter account, and tweets largely in English, French, Japanese or Spanish, will now be able to access their tweet activity dashboard at analytics. twitter. com.

To avail the Analytics tool, users will have to log on to the mentioned site with their Twitter username and password.

Want to know how your Tweets are performing? Check out the revamped Tweet activity dashboard: https://t.co/g6w5dsqIo0
— Twitter (@twitter) August 27, 2014

Congrats to @chanian @buster and team @Twitter for the rollout of Twitter Analytics to everyone. https://t.co/gBFTVtblaz #analytics
— Google Analytics (@googleanalytics) August 27, 2014

Given that Twitter functions like a stream of posts flowing continuously, its easy for a single tweet get lost in the crowd. This makes it difficult to gauge exactly how well a particular tweet is doing and what tweets interest your followers more than others.

Similar to other data analytics, Twitter’s Analytics tool displays important information like tweet impressions or how many people saw the tweet, and engagements, or how many reacted to the tweet like favoriting or retweeting. Twitter also shows the percentage engagement rate.

Not surprisingly, experts believe that this new strategy is related to Twitter’s goal to raise its online advertising revenue and to attract more advertisers to join the pool. Within the Twitter analytics dashboard, there’s a quick link to Twitter ads where users can choose to promote some tweets or their Twitter account to gain more followers.

There’s still a debate about the effectiveness of Twitter advertisements. Some social media analysts said that Facebook’s solution is still more powerful thanks to the company’s rich user base and data like geolocation, age, interests and so much more.