Airtel launches 'One Touch' portal for first-time Internet users

In an attempt to attract first-time mobile Internet users in India, Bharti Airtel launched its ‘One Touch Internet’ initiative on November 7. The WAP (Wireless Application Protocol) portal will allow first-time users to discover the Internet easily and help them overcome common perception barriers around the mobile data experience.

Available for 2G and 3G prepaid mobile customers on Airtel – ‘One Touch Internet’ will work as a single point destination for uninitiated internet users to see-try-buy a host of popular services (including social networking, videos, online shopping and travel bookings) through free tutorial videos and trial packs for a period of 10 days.

Srinivasan Gopalan, Director – Consumer Business, Bharti Airtel said, “The Indian telecom market has entered a phase of data led growth. As data networks expand and internet enabled devices become affordable - more and more Indians are getting online on their mobile devices.

However, our market research has shown that there are millions of customers across the country who own an internet-ready mobile device and are keen on getting online, but are apprehensive due to reasons like lack of know-how and fear of incurring heavy data charges.

Airtel’s ‘One Touch Internet’ will address these very customer challenges and play the crucial role of hand-holding first-time mobile users as they discover the internet. We believe that this initiative can play a transformational role in breaking perception barriers among customers and demystifying the internet not only for the young and urban, but for people from across generations and social strata – thus giving the Indian masses an opportunity to enjoy their first ever internet experience”.