Obi Octopus S520 is available in India at Rs 11,990

Obi Mobiles which is backed by former Apple CEO John Sculley has finally launched its first smartphone, the Octopus S520, in India ar Rs 11,990. Obi Mobiles has partnered with online retailer Snapdeal, to sell the handset in India.

Octopus S520, the first in a series of many devices lined up for global launch during this year, is powered by a 1.7 GHz Octa core processor and sports the current version of Android Kit Kat 4.4 and an HD IPS Touch Screen. It comes with a full touch 12.7 cm, dual SIM, with a maximum thickness of 8.4 mm. Besides, it has 1GB RAM and 8GB Internal Memory expandable to 32GB.

Design-wise, the phone does standout, but barely. Its rear panel flaunts a metallic design in the middle with white polycarbonate on the top and bottom. Then there’s the company’s logo engraved onto a steel plate and bolted in place. The handset is a bit on the slim side measuring 8.4mm, but there’s no mention of how much it weighs.

Ajay Sharma, CEO, Obi Mobiles, said, “S520 is a beautifully designed product. It is engineered to highest quality specifications to reliably deliver a superior performance. This flagship device is an affirmation of our stated commitment to extend the best in class smartphone experience. From hardware specifications to the quality of accessories, there are no compromises whatsoever, because we know our young customers conduct their lives around their smartphones.”

Tony Navin, senior vice-president, Snapdeal.com, said: “The mobile market in India is growing by folds as customers are increasingly demanding newer technology and innovative products and are willing to support brands that deliver this. In order to meet the growing demand of new technology we have tied up with Obi Mobiles to further enhance the shopping experience of the 25 mn+ users of our portal. The latest launch by Obi Mobiles comes packed with features and is sure to offer a great smartphone experience to its users.”

Obi Mobiles has already spread out its service support network across India, announcing 95 such centers at the launch of the Obi Octopus S520. You can buy S520 at this link.