Eureka forbes launches mobile water purifier 'Aquaguard on the go' at Rs. 595

Eureka Forbes has broken into the mobile water purifier scene in India with Aquaguard-on-the-Go which has been launched for Rs 595. It’s actually much more exciting than it sounds, if you’re concerned about drinking water packaged in plastic bottles that causes so much damage to the environment.

The product itself looks like a sipper and intends to function as one. What differentiates it is that it contains a miniature water purification technology. According to the company, the water purifier is powered by Space Nano Technology, which has over 100 crore optimally charged active sites that attract and can remove 99.9% of harmful bacteria and virus.

The cartridge used in the purifier has a life of up to 600 fills, after which it can be replaced for Rs 450. There’s also a Natural Shut Off mechanism, which reduces the flow of water through the cartridge, in order to notify the user that it’s time for a replacement.

Aquaguard On The Go is in shape of a sipper loaded with miniaturised water purification technology and would be available across retail outlets and general stores, Eureka Forbes said in a statement. It would be available in four variants - black mystery, pink beauty, pearl white and racy blue, Eureka Forbes, a part of Shapoorji Pallonji Group, said.

Commenting on the development, Marzin R Shroff, Eureka Forbes CEO - Direct Sales and Senior VP, Marketing, said the miniaturised water purification technology was rolled out after seven years of research.

It would attract the travellers, school/college students, sports and fitness enthusiasts. With a turnover of Rs. 1776 crore last year and presence in 450 cities and 35 countries and a user base of 15 million, the company must be quite hopeful of having a successful product in hand.