New Google Hummingbird Algorithm : A new tool to improve web search
Google has quietly retooled the closely guarded formula running its Internet search engine to give better answers to the increasingly complex questions posed by Web surfers.
The overhaul came as part of an update called "Hummingbird'' that Google Inc. has gradually rolled out in the past month without disclosing the modifications.
Amit Singhal, senior vice president of search, told reporters on Thursday that the company launched its latest " Hummingbird" algorithm about a month ago and that it currently affects 90 per cent of worldwide searches via Google.
Google is trying to keep pace with the evolution of Internet usage. As search queries get more complicated, traditional "Boolean" or keyword-based systems begin deteriorating because of the need to match concepts and meanings in addition to words.
What’s a “search algorithm?”
That’s a technical term for what you can think of as a recipe that Google uses to sort through the billions of web pages and other information it has, in order to return what it believes are the best answers.
What’s “Hummingbird?”
It’s the name of the new search algorithm that Google is using, one that Google says should return better results.
Why is it called Hummingbird?
Google told us the name come from being “precise and fast.”
What does it mean that Hummingbird is now being used?
Think of a car built in the 1950s. It might have a great engine, but it might also be an engine that lacks things like fuel injection or be unable to use unleaded fuel. When Google switched to Hummingbird, it’s as if it dropped the old engine out of a car and put in a new one. It also did this so quickly that no one really noticed the switch.
When’s the last time Google replaced its algorithm this way?
Google struggled to recall when any type of major change like this last happened. In 2010, the “Caffeine Update” was a huge change. But that was also a change mostly meant to help Google better gather information (indexing) rather than sorting through the information. Google search chief Amit Singhal told me that perhaps 2001, when he first joined the company, was the last time the algorithm was so dramatically rewritten.
The overhaul came as part of an update called "Hummingbird'' that Google Inc. has gradually rolled out in the past month without disclosing the modifications.
Amit Singhal, senior vice president of search, told reporters on Thursday that the company launched its latest " Hummingbird" algorithm about a month ago and that it currently affects 90 per cent of worldwide searches via Google.
Google is trying to keep pace with the evolution of Internet usage. As search queries get more complicated, traditional "Boolean" or keyword-based systems begin deteriorating because of the need to match concepts and meanings in addition to words.
What’s a “search algorithm?”
That’s a technical term for what you can think of as a recipe that Google uses to sort through the billions of web pages and other information it has, in order to return what it believes are the best answers.
What’s “Hummingbird?”
It’s the name of the new search algorithm that Google is using, one that Google says should return better results.
Why is it called Hummingbird?
Google told us the name come from being “precise and fast.”
What does it mean that Hummingbird is now being used?
Think of a car built in the 1950s. It might have a great engine, but it might also be an engine that lacks things like fuel injection or be unable to use unleaded fuel. When Google switched to Hummingbird, it’s as if it dropped the old engine out of a car and put in a new one. It also did this so quickly that no one really noticed the switch.
When’s the last time Google replaced its algorithm this way?
Google struggled to recall when any type of major change like this last happened. In 2010, the “Caffeine Update” was a huge change. But that was also a change mostly meant to help Google better gather information (indexing) rather than sorting through the information. Google search chief Amit Singhal told me that perhaps 2001, when he first joined the company, was the last time the algorithm was so dramatically rewritten.
New Google Hummingbird Algorithm : A new tool to improve web search
Reviewed by Ankit Kumar Titoriya
on
00:58
Rating:
Reviewed by Ankit Kumar Titoriya
on
00:58
Rating:
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