MTV launch new MTV Slash Fablet

MTV India and Swipe Telecom have launched their third co-branded Fablet - MTV Slash. The 7-inch MTV Slash by Swipe is priced at Rs. 9,490/- and will be available across 10,000 retail points, Swipe e-store and also other popular online portals like Flipkart, Snapdeal, Infibeam, eBay as well as other youth centric platforms.

The Fablet has a slim body and a feather touch screen, coupled with dual camera, Wi-Fi, Bluetooth and GPS. Its ergonomic design enables easy one hand operations.

The product is designed retaining MTV's quintessence, which is detailed out in the design, the packaging, the themes and wallpapers available in the device. MTV Slash offers three pre-loaded MTV apps making the user experience more engaging. The 'MTV India' app gives you exclusive access to all the MTV Shows, Blogs, Videos, Web Shows, Buzz, Photos, Downloads and much more on the device. The 'MTV Funny' app fills in as a daily dose of laughs and madness with funny pictures, trolls and memes from funny people on the internet. Users can LOL, Like and Share new 'funnys' every day! The 'MTV Hottie' app provides a peek in to the unbridled sensuality of the MTV Splitsvilla contestants across five seasons.

Aditya Swamy, EVP and Business Head, MTV India, said, "Super performance at a super price... that's what young people want and that is exactly what the MTV Slash Fablet is. After a very successful start to our partnership with Swipe Telecom, we have now moved to a brand + content leverage. Slash now comes fully loaded with the MTV experience and is embedded across the MTV ecosystem. So now you will never be far from MTV, in fact it will be right in your palm."

Shripal Gandhi, Founder and CEO, Swipe Telecom, said, "We at Swipe are yet again excited to be associated with MTV for the launch of this new Fablet. After Volt and Volt 1000, MTV Slash definitely takes the user interface experience to the next level. It's longer, sleeker and stylish. With so many players in the tablet market, users are spoilt with choices, but MTV Slash will cut above the rest due to its unique features and offerings. We are sure; it will be an instant hit with the youth."

MTV Slash by Swipe was launched in Mumbai by popular MTV VJs Anusha Dandekar and Nikhil Chinapa.

MTV VJ Anusha said, "The MTV Slash Fablet is just like me, slim, stylish and has the MTV element which makes the devise all the more appealing. Unlike other fablets, you can hold this with one hand and the design is very user friendly."

MTV VJ Nikhil Chinapa said, "I am a gadget freak and I am constantly looking out for new phones and other gadgets. While there are many existing brands in the country, what will set MTV Slash apart from the competitors are the MTV applications. We want the youth, the MTV generation to get hooked on to this Fablet."

Key Features of the MTV Slash Fablet:
Android Jelly Bean 4.1.2
1 GB RAM
1024 x 600 pixels HD resolution
Dual Camera - 5 MP rear + 0.3 MP front
3000mAh battery
Dimensions: 188 x 108 x 9.4 mm
Weight: 320g